PHOTOGRAPHED BY PETRA KLEIS AND STARRING ARA CHOI, THE "HERE YOU ARE" CAMPAIGN UNFOLDS INSIDE STINE GOYA’S COPENHAGEN HEAD OFFICE – THE PLACE WHERE SO MUCH OF THE COLLECTION FIRST TAKES SHAPE.

SET AGAINST THIS FAMILIAR BACKDROP, THE CAMPAIGN BRINGS AUTUMN WINTER 2026 TO LIFE THROUGH INDIVIDUALITY, CONTRADICTION AND THE MANY WAYS WE CHOOSE TO SHOW UP.

HERE YOU ARE
AW26
CAMPAIGN

Moving through the collection’s different personalities – sentimental, layered and precise – each expression is captured with its own attitude and presence.

From tactile textures and expressive colour to soft tailoring and considered silhouettes, Here You Are explores the freedom of dressing across different moods, identities and versions of self. Rather than defining one way to be, the collection embraces complexity and personal expression.